One effort reaches one person.
A conversation, an invitation, or a visit reaches the person in front of you, and personal ministry is powerful there.
A book by Ryan Scott
Broadcasting the Gospel
Rethinking the Parable of the Sower
When Jesus told the parable of the sower, a single sower could manage a few acres. With today’s technology a single sower manages thousands of acres alone.
19
Chapters in two halves
10
Chapters of conviction
7
Platforms, one chapter each
1in 4
Seed that landed well
What leaders are saying
Doug Ellingsworth
District Superintendent, Tennessee District UPCI
Publisher
The book is just ink and paper, but it takes you inside a church planter’s heart.
“If you are into disciplemaking, outreach, evangelism, or whatever you call trying to connect the Lost to your church, you need this book! Its lessons are not AI-generated theory, but were painfully gained from more than a decade of building a church in the spiritually dark world of downtown Seattle.”
“…when you turn the final page, you will know exactly how to reach your world, and a complete guide on where and how to start. This book needs to be on the top of your list.”
The argument · Matthew 13
Broadcasting was a farming word before it was a media word
01 · The throw
To broadcast is to reach into a bag and throw seed with abandon, without knowing where any of it lands. Radio and television borrowed the word because it fit. And it is exactly what the sower is doing in Matthew 13.
02 · The ratio
We usually teach that parable as four kinds of soil, which is true, and in doing so we walk straight past the man. He threw prolifically, and only a quarter of what he threw found ground that produced.
03 · The cost
That ratio is the cost of covering the good ground. The seed that landed on the path was the price paid for the seed that did not. So the lesson is to plant so much that the good ground gets covered.
04 · The question
At every conference the question is how many are you running, a question about increase, which Scripture is plain about being God’s to give. Nobody asks how much seed went into the ground, and that is the only part any of us controls. This book proposes a different question, and a plain way to answer it.
Open the Cast Count dashboard →Fig. 01Matthew 13:3-8
A sower throws seed across four grounds: the path, the rocks, the thorns and the good ground. A quarter of the seed lands on good ground and produces.
One → Many Evangelism
One faithful effort can carry many seeds
One-to-one evangelism will always matter, because a conversation can change a life. Broadcasting widens the top of the evangelism funnel: the same sermon, testimony, invitation, or answer can build awareness, extend the reach of the message, and open more doors for personal ministry.
One effort opens many opportunities.
Broadcast that same message and it keeps moving after you leave the room. More people can discover it, share it, return to it, and take the next step toward a personal connection.
One sermon, seven seeds
Sunday → a week of posts01 / 05
Sermon
Sunday Service, March 17th
Transcript
Excerpts
01The two-minute recap, filmed before you leave the building
02The one question the sermon answered
03The illustration, standing on its own
04The line you did not have room for
05The thing that hit you in study
06The honest one, from the truck
07The retitled uploadWhen God Feels Silent
A week
of posts
Part Two · chapters 12 to 18of posts
12Websites
13Podcasting
14YouTube
15Instagram
16TikTok
17Facebook
18Google Business Profile
SermonStep 01 of 05
All seven seeds come from work you have already done.
Documenting means paying attention to what is already happening.
“If it will preach, it will post.”
Give Sunday’s full message a title a searching person would type: “Sunday Service, March 17th” is a filing system; “When God Feels Silent” is a search result.
Part Two takes the platforms one at a time, so read the one you need and come back for the rest.
ScrollRead the guide
What you will get from the book
Six actions anyone can take
You have all you need to broadcast the gospel. None of it requires a budget, a team, or equipment you do not already have.
01
The parable is a strategy
The sower threw seed onto the path, the rocks, and the thorns, and only a quarter of it landed well. He was not careless, he was prolific. That is the method, and it changes what faithfulness looks like.
Strategy
02
Your voice is necessary
The most powerful broadcasting tools in history are free and in your pocket, and most of us have handed them to whoever in the church seems to understand them. Your voice is the one that should not be missing.
Voice
03
You already have the content
Your week already holds sermons, studies and conversations worth sharing, and the work is to capture that material and share it.
Content
04
Track your faithfulness
God gives the increase, but we reap what we sow. Track how much seed you put in the ground, so God has something to multiply.
Faithfulness
05
Pick one platform and set it up properly
The book covers websites, podcasting, YouTube, Instagram, TikTok, Facebook and Google listings, the tools that reach people who have never been to your church. Start with the one you need.
Platform
06
A weekly workflow sized to your team
The workflow is written three ways: for when it is just you, when you have one willing volunteer, and when you have a small team. Each chapter also sets expectations, so week two does not talk you out of it.
Workflow
The podcast
Broadcasting the Gospel Podcast
The conversation the book started, carried on out loud: sowing, the platforms, and the ordinary week-to-week work of getting the gospel in front of a city.
The Learning Center
Helpful content for digital sowers
Practical guides to church websites, podcasting, social media, and Google Business Profile, written for ministers working with a phone and a small team.
Social media
Social profile setup checklists for churches
Prepare your logo, bios, links and visitor information. Complete the social profiles your church uses with 14 checklists and a free printable PDF bundle.
Google Business ProfileSet up your church's Google Business Profile in an afternoon
Set up your church's Google Business Profile with categories, hours, photos, and contact details so local visitors can find accurate information.
PodcastingYour first church podcast: the minimum that works
Start a church podcast with a phone and a hosting account. A practical guide to naming your show, recording conversations, and publishing each week.
MindsetOne sermon, seven seeds: turning Sunday into a week of posts
Turn one sermon into a week of church social media posts with a workflow for capturing notes, clips, and conversations during work you already do.
Free resource · Cast Count
Count the seed you sow
A video, a conversation, an invitation: each action is a cast. Record your casts and the views or touch points they generate, then review your activity over time. No account needed.
- YouTube Video
- Facebook Live
- TikTok
- Instagram Reel
- Instagram Story
- Written Post
- Podcast Episode
- Gospel Conversation
- Invite Card
- DM / Message
- Prayer w/ Someone
Seeds are the views or touch points each cast generates, and a conversation with one person counts as one. Your field is the population of the community you want to reach.
The community
You don’t have to plant alone
UNmuted is the community for those called to broadcast the gospel, a place to get help, advice, and training. Join if you are a pastor, a church media volunteer, or anyone who wants the message of hope to reach more people.
All you need is a desire to reach people and the willingness to publish something this week and tell the group how it went.
Join the communityFree to join
Included
- Training courses, including the Broadcasting the Gospel course
- Help and advice from other members
- Feedback on what you publish
- Live events to answer questions
Work with Ryan
Three ways to work with Ryan Scott and UNmuted
Each one comes from Broadcasting the Gospel. Choose the one that fits your church, or ask us to help you decide.
Preaching & speaking
Honorarium and travel discussed
Invite Ryan to preach or speak at your church or event.
Ryan ScottPreacher, church planter, and author
Seminar
from$750One day, live virtual
One day in person from $1,500 + travel
Two or three days quoted by length
Ryan trains your staff and volunteers, in person or online.
The team learns
- The broadcasting mindset, including Cast Count
- A weekly publishing workflow
- Practical AI: transcription and first drafts from approved teaching, with a person reviewing everything
- A first-month plan written together before the seminar ends
Full Broadcasting System
$9,500Setup, then $1,500 per year for website care
We build your website, AI workflows, and weekly process with your team.
Setup includes
- Website, tools, AI workflows, training, and year one of website care
- Two onsite days with your team
- Coaching until your team has run it four weeks in a row
Web design. We design websites for churches, ministries, businesses, and nonprofits. Starting at $20/mo.See web design
Broadcasting the Gospel
Nobody else is standing in your field
God called you to that city, that community, that zip code. Broadcasting the Gospel is about the parable of the sower and what it asks of the person holding the bag.
Write to us at hello@unmuted.is with any question about the book.
Your field